This blog brings you how to set up google site kit in wordpress and how to connect google analytics with google tag manager.
You can download the latest version (1.42.0) – https://wordpress.org/plugins/google-site-kit/
If you are using a WordPress website, you would be definitely using one of the google services. You may want to use Google Analytics, Search Console, Ads , etc.
WordPress has been evolved from a blogging platform to a CMS and these days most of online business websites prefer WordPress as their choice of platform.
- Highly customizable
- SEO Friendly
- Designed for anyone including developers and Non-developers
It is estimated that more 41% of web is built on WordPress. To make it easier for webmasters, Google created a plugin called Google Site Kit.
Google Site Kit basically gives the idea about that how well our website is performing under different tools.
Search Console: It’s used to measure, monitor and maintain website traffic and performance.
Analytics: It helps to track and report website traffic of mainly users visit in the website, clicks, page views, conversions etc
AdSense: Helps to track how you earn from the website.
PageSpeed Insights: Comparing the speed of your page with other sites, he faster your page, the higher your ranking, the more targeted traffic you’ll get to your site.
Tag Manager: One of the best Google service which can be used to deploy manage the marketing tags (GA code or tracking pixels) on your website (or mobile app) without having to modify the code.
Optimize: Setting up to optimize and get better results based on different testing of website contents. AB testing, multivariate etc.
How to Install and Configure Google Site Kit WordPress
1: Login in to your WordPress account and Click the Plugins section.
2: Next go for the Add New section to add new Plugin
3: Search Google Site Kit in the search bar.
4: Click Install —–> Then Activate the Google Site Kit plugin.
Once you activate the plugin, you are directed to start the set up the process.
How to Setup and Configure the Google Site Kit plugin in WordPress
5: Click on the Start Set up button and you will be directed to sign in page.
6: Sign in with your previously signed Gmail for Search Console and Analytics.
7: Site Kit will ask for various permissions to access your connected Google services such as Search Console, etc. Click on Allow to proceed to the next step.
8: After successful configuration, you’ll see a screen similar to the one shown below.
Connecting various services
You can connect various services at this stage individually and it will be similar kind procedure like “Google Site kit set up”.
I will not be going deep in to the procedure of connecting all services since i focus only on Google analytics and Google Tag Manager here.
After connecting various services, you can see how the dashboard looks like:
Implementation error occurring moment
At this moment you will see error when you connect both Google Analytics and Google Tag manager together in Google Site kit, resulting in abnormal traffic, page views, double code alerts etc.
You can read more about it in my previous article https://www.yourpathmate.com/google-tag-manager-vs-google-analytics/
How to avoid the error?
Best way is to “Disconnect” Google Analytics from Google Site Kit. The main reason is Google Tag Manager will insert the Google Analytics tracking code and execute the process.
And Connect only Google Tag Manager as shown below:
You can have all the details as reports in Google analytics account, also Google Tag assistant https://get.google.com/tagassistant/
You can check in previous blog about the google tag assistant report https://www.yourpathmate.com/google-tag-manager-vs-google-analytics/
The main drawback is you can’t able to see the report in Google Site Kit Dashboard in WordPress, since you disconnected the Google Analytics.
So Google Site Kit is one of the best Plugins I have used and WordPress has emerged in their dominance in CMS allowing more integration of plugins for end-users.
So what do you think of Google Site Kit? Do you use any other plugins for your website? Let us know your opinions in the comments below!